This excruciating video, produced under the auspices of the European Commission via “Women in Research and Innovation”, is (I suppose) meant to encourage more young women to become scientists.
Based on the female scientists I know, and the general reaction to it on Twitter (see hashtag #sciencegirlthing) and elsewhere this morning, I’d say it’s more likely to make them throw a brick at their screens….
..and make the rest of us wonder why the EU is wasting its money on tripe like this.
Follow @telescoperUPDATE: 23rd June. They seem to have removed the video. Good.
UPDATE to the UPDATE: 23rd June. It’s back again.
In the Dark 